Most consumers are skeptical when interacting with service-based providers because they don’t trust that what you have to say and provide is in their best interest. One way to establish trust is through small persistent actions—sharing knowledge, your perspectives and being consistent.
With 8 in 10 Americans getting the bulk of their news from radio programs, it’s the perfect opportunity to leverage this medium to build trust. Safe Money and Income Radio* is a program that we’ve been running since we started this business (don’t make us count the years—it makes us feel old). This radio show is something we offer to all of our agents. It’s our way of leveraging our platform to amplify your voice.
Because your voice matters. And your prospective clients want to know why they should trust you over the next guy.
Title: Did you know – agents that nurture their prospects have a 23% shorter sales cycle? They also make purchases that are 47% larger than non-nurtured prospects.