We know this is a bold statement that could have us gawked at in some circles — but hear us out. Marketing and sales are the same thing. The only thing that’s different is how they’re executed. Sales is executed through intimate conversations between one or a few people at a time — it’s relationship-based. […]
Getting leads is step one to landing a client. The other step is knowing what to do with the leads once you get them—something we spend a lot of time helping our agents with. Take a look at your current process and ask yourself… Where are all of my current lead sources? What are the […]
Working in an over-commoditized industry means that everyone is spending their time and energy making the exact same promises as you are, with the same products and the same benefits. How can you get noticed and win clients if everyone looks like another cookie-cutter version of you? Strategic differentiation through the power of storytelling. If […]
Tom Hegna, economist, author, speaker, industry expert, and the annuity and life insurance industry’s leading advocate for guaranteed income-floor planning, joins Anthony Owen for the Annuity Agents Podcast.
Do you know that it takes roughly 50 questions to properly uncover whether your prospect is suitable for an annuity or not? We only ask because most of the agents we work with didn’t know this at first–maybe even us when we first started. In a discovery visit, your ability to ask intentional questions (and […]
Question—where is the first place you go when it comes to vetting a potential business or service? Social media, perhaps? We’d bet our left arm that it would be their website. A website is the equivalent of a brick-and-mortar shop for service-oriented agents like yourself. It’s a place where people can go to see what […]
There can be a lot of roadblocks when it comes to selling annuities to your clients—but it doesn’t have to be. Paul and Richard share their views on the power of strategic partnership. One of the things that has been clear when Richard Hinton talks to his agents is that they are hungry for a […]
Most consumers are skeptical when interacting with service-based providers because they don’t trust that what you have to say and provide is in their best interest. One way to establish trust is through small persistent actions—sharing knowledge, your perspectives and being consistent. With 8 in 10 Americans getting the bulk of their news from radio […]
At Annuity Agents Alliance, we pride ourselves on not being “just another FMO”— because we’re not. Hear how Tim Wood – one of our top annuities agents – built his business in partnership with us. Watch the video below to learn more. Ready to grow? Request information now.