If you’re not using social media and digital marketing to grow your book of business, you’re leaving money on the table.
Today’s top-performing insurance agents aren’t just relying on referrals and cold calls—they’re using digital strategies to attract leads, build trust, and stay top of mind with clients.
Here’s how you can do the same:
Not all social media platforms are created equal. Facebook and LinkedIn are great for building authority and networking, while Instagram and TikTok work well for short, engaging videos that explain coverage options. The key is to focus on where your ideal clients spend their time.
Consistency is key, but that doesn’t mean you need to be online 24/7. Tools like Canva for graphics, Opus.pro for video clips, and Buffer for scheduling posts help you stay active without taking up all your time. Aim for 3-4 posts per week, mixing educational content, client testimonials, and behind-the-scenes insights.
Clients are searching for answers online. Position yourself as the go-to expert by posting about:
✅ What’s an annuity
✅ How to lower auto or home insurance premiums
✅ What business owners need to know about liability coverage
✅ The biggest mistakes people make when buying insurance
Video content gets more engagement than text or images. If you’re camera-shy, start with screen recordings or animated explainer videos using tools like Loom. A quick 60-second video explaining a common insurance question can generate leads and boost credibility.
Social media isn’t just about posting—it’s about building relationships. Reply to comments, engage in local Facebook groups, and share client success stories. People want to buy from someone they trust, and engaging online helps establish that trust.
Digital marketing doesn’t have to be overwhelming. Start small—pick one platform, post consistently, and experiment with different types of content. Over time, you’ll see your online presence turn into a steady stream of leads and referrals. Learn more today.