Selling an annuity isn’t just a one-time transaction—it’s the start of a long-term financial partnership.
Your clients rely on you not just to set up their annuities, but to help them adjust their strategy as their needs evolve. Here’s how you can strengthen client relationships and uncover cross-selling opportunities:
Your clients’ financial goals and risk tolerance shift over time. An annual review is the perfect opportunity to:
✅ Ensure their annuity still aligns with their income needs
✅ Identify opportunities for additional contributions or laddering strategies
✅ Discuss long-term care or life insurance options to protect their wealth
A simple, “Let’s make sure your retirement plan is still on track” call can uncover new opportunities to expand their coverage and deepen trust.
Many clients don’t fully understand how their annuity works, how withdrawals impact taxes, or what options they have for legacy planning. By sending regular updates, hosting webinars, or sharing market insights, you position yourself as their trusted retirement expert—not just a salesperson.
Clients who purchase annuities often need long-term care insurance, life insurance, or additional retirement vehicles. If they trust you with one piece of their financial future, they’re more likely to work with you on others.
Don’t be afraid to ask:
“Would you like to explore ways to protect your income from healthcare costs or leave a tax-efficient legacy for your family?”
Major life events—like retirement, a health diagnosis, or the birth of a grandchild—can shift financial priorities. Reaching out at the right moments strengthens relationships and creates new opportunities to serve your clients.
Retention isn’t just about renewals—it’s about growing your clients’ confidence in their financial future. Want to talk strategies for deeper client relationships and more opportunities? Let’s connect!