Some of us would rather do just about anything else than get in front of a group. But here’s the thing: giving a good presentation is one of the best ways to connect with a lot of people at once, and in the insurance industry, that’s key.
When it comes to interacting with your prospects, a strong presentation can be a game-changer. It doesn’t mean you need to be a professional speaker, though! You just need to know a few tips to make your presentation feel authentic to you—and to your audience.
Here’s how:
1. Start with a strong opening
First impressions matter. Start your presentation with something that grabs attention—an interesting story, a compelling statistic, or even a thought-provoking question. Give your audience a reason to stay engaged from the get-go.
2. Know your audience
Before you even create your slides, think about who you’re speaking to. What are their pain points? What do they care about? Tailor your message to address their specific needs and interests. The more relevant your content is, the more likely they’ll listen.
3. Break it down into digestible sections
Nobody wants to sit through a presentation that feels like a marathon. Break your content into clear, manageable chunks. Use slides to highlight key points—don’t overload them with text. A simple, visual presentation is more effective and easier to follow.
4. Be yourself
The best way to make your presentation authentic is to let your personality shine through. Not a fan of big gestures? Don’t force it. Speak in your natural tone, and if you’re comfortable with humor, sprinkle some in. Your authenticity will resonate with your audience, and it’ll make you feel more at ease.
5. Engage your audience
Even in a webinar setting, interaction matters. Ask questions, encourage participation through the chat, or use polls. It breaks up the presentation and keeps people engaged. Plus, it gives you real-time feedback on whether your message is landing.
6. Practice — but don’t over-rehearse
Practicing will help you feel prepared, but don’t aim for perfection. Over-rehearsing can make your delivery feel robotic. You want to know your material well enough to speak confidently but allow room for flexibility and spontaneity.
7. Close with impact
End your presentation with a clear call to action. Whether it’s booking a follow-up call or asking your audience to consider a specific plan, give them something actionable to walk away with.
Presenting might not come naturally to everyone, but it’s a skill that can be developed. The more you practice, the easier (and more rewarding) it becomes. And we’re here to help.