Building a business leaves you hungry for more — more money, more clients, more everything. But you can’t build a stable business if you’re chasing every fully-tailed thing that comes into your view.
We mention this because one of the number one things our agents ask us for is, “What’s the best new marketing system out there that I should use?”
Our answer — not important.
A marketing system is a tool. A piece of tech you can leverage to help you communicate or keep you organized. It’s not magic, it’s not a pill, and it will not save you. Marketing systems are squirrels. They’re all up in your face begging for your attention when what you should have been focusing on this whole time are those around you.
Your relationships. Your strategic partners.
Relationships are the bedrock of your business and your most reliable marketing system.