Annuity Agents Alliance Blog

Real Help From Real Agents

If the Annuity Leads Don't Come to You, Go to Them

I just got off the phone with an agent (I will call him Joe) and we had the typical conversation about annuity seminar leads drying up.  During the conversation he told me that he has sold 180 million in annuity premiums over the last 30 years.  I won’t tell you where he is from because you wouldn’t know where it is anyway.  Basically, he lives in the middle of nowhere.  In fact, he joked that the number one product in his town is meth and that his town has the lowest income per capita in his entire state.  The closest major city is over two hours away.

He said to me, “People have told me for years that I should move to a bigger city where I could get more annuity leads, and I guess they are right, but this is where my family is.  More money is not worth moving away from my family.


We chose where we live and we live with what we chose.

We all have challenges in our business; location issues, health issues, money issues, lead flow issues, and many, many more issues.  The question is what are you going to do about it?  Are you going to be a victim of your circumstances or are you going to work hard enough and innovate so you can live where you want to live and have the lifestyle you want to have?

I cannot help but be impressed with Joe and his success selling annuities.  He has put his butt in the car over and over again to travel to his clients for over 30 years.  He has spent hundreds of thousands of dollars in annuity marketing expenses so he always had someone to show his products, even when it was not easy for him to spend that money.  I did not sense any complaint or regret for all those miles Joe put on the road.  He has made hundreds of thousands of dollars per year helping his clients with safe annuity products and has provided his family with a lifestyle far beyond his small town roots.  He takes vacation when he wants, coaches football when he wants, and he truly knows how great he has it.

Make sure your work ethic matches your dreams my friends.  Dreams don't become reality without effort, risk, and perseverance.

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